Marketing Analytics & Digital Advertising

We start with a full marketing-stack audit—checking GA4 tagging, GTM containers, Google Ads/Meta Ads links, Search Console, and channel tracking—to be sure every click and cost is recorded correctly. We then design GA4 conversion funnels, import them into Google Ads, and map spend from paid search, display, video, and social (Meta, LinkedIn, TikTok) into unified dashboards in Looker Studio, Power BI, or Domo. Next, we layer in keyword-gap and PPC bid audits, A/B-test landing pages, and use Mixpanel cohort analysis to uncover high-LTV segments. We do all of this so you can cut wasted ad spend, boost ROAS, and scale the campaigns and content that actually move revenue.